Smartwatch brand & landing page
A concept brand and single-page site for a modern smartwatch, designed and built end to end, from initial positioning and naming through identity, product imagery, copy, and the finished Framer build. A self-initiated project to take a single product from blank page to a coherent, production-ready brand and landing page.
Approach and process
The identity is deliberately minimal: a bright, cool palette, a sharp grotesque typeface, generous whitespace, and a single electric-blue accent used sparingly, class through restraint. The hero deconstructs the watch into an exploded view to reveal its engineering, paired with subtle parallax motion.
The project was an exercise in iteration and judgement: I pivoted the brand from an early warm direction to this cooler, more contemporary one, and refined the hero from a complex scroll animation to a static composition once I'd tested where the tooling's limits sat. Designed and built in Framer, with Claude used to accelerate the build and problem-solve throughout.
Tools: Framer · Claude · AI image generation · Photoshop
